Pay for the calls, not the website.
Some owners don’t want to manage a website or wait on a project. They want work coming in. So I build a site, work on its search visibility, and route the inquiries it generates to you — and you pay for the leads, not the build.
Pay for results, not a website. Start any month, stop any month.
I build it and rank it. You take the calls.
The work is the same local SEO I do every day — the difference is whether you want a website for your business or an agreed supply of leads. Here’s the whole arrangement, start to finish.
I build the lead engine
A fast, focused site for one trade in one town — wired to a tracked phone number and a quote form. You never touch it. It’s ours to build, host and run.
I work on search visibility
I build useful pages around the services and areas customers search for, then work on organic search visibility. A standalone lead-generation site is not eligible for a Google Business Profile. Profile work is only for a real, eligible client business with its authorization.
The calls come in
When someone nearby searches for your service and finds the site, they call. Every call runs through a number I track — and, if you want, record — so there’s never a question about what it produced.
You pay for what you get
You take the leads; you pay a flat monthly rate or a set price per call, agreed up front. No leads, nothing holding you to a contract.
Three ways I get you customers.
Most people need one of these, not all three. Lead generation is the one for owners who don’t want a website at all — just the phone ringing.
A website plan
I build and maintain your business website, with hosting and updates included. South Fork Web owns the design and code; you own your domain and content. The plan pays for the website service, hosting and updates.
Local SEO
I get a site you already own found on Google — profile, reviews, service pages. Best when the site is fine but nobody’s finding it.
Lead generation
I run the whole lead engine and sell you the calls it makes. Best when you don’t want a website at all — you just want the work.
Leads you can see, and stop any time.
No mystery retainer, no asset you have to babysit. Just the calls, tracked, and the freedom to walk if they dry up.
Tracked calls
Every lead comes through a number I track, so there’s never an argument about what the site actually brought in.
Recordings, if you want them
Hear the leads for yourself — handy for training, and for knowing a call was the real thing.
A plain monthly count
How many calls came in, in plain numbers. Not a forty-page report nobody opens.
No long lock-in
Start a month, stop a month. The arrangement earns its keep or it doesn’t — that’s on me.
No menu price — and that’s on purpose.
A septic call in Rigby and a roofing lead in Idaho Falls aren’t worth the same, and some markets have the search demand to make this work while others don’t. So I quote it per trade and town, the same honest way I quote custom software — and only if it actually makes sense for you.
Per lead
You pay an agreed amount for each qualified call. Simple, and you only pay when it works.
Flat monthly
A set rate once the leads are steady and predictable. Easier to budget against.
Before any of that, I check the real search numbers in your market and tell you plainly whether there’s enough demand to bother. Sometimes there isn’t — and I’d rather say so than sell you a dud.
Built around the business.
Examples of my website work. Explore the design and inquiry flow.
AB
Artistic Builders
For buyers evaluating a custom builder: I organized finished projects and service pages so they can explore the work and understand what the team builds.
artistic-builders.com →
BB
Bad Badger Dirt Works
For property owners planning site work: I made excavation, grading and land clearing easy to find, with an estimate form that collects useful project details.
bbdirt.com →Lead generation questions.
How is this different from the website plan?
The website plan includes a site for your business, hosting and updates. South Fork Web owns the design and code; you own your domain and content. With lead generation, I build and run the site, and you just buy the calls it brings in. You’re paying for the result, not the asset.
How many leads will I actually get?
Honestly, it depends on your trade and how many people in your area search for it each month. Some niches here have steady demand; others are simply too small to bother. I check the real search numbers before I ever quote you — and if it’s not worth it, I’ll say so.
What counts as a lead?
A real, relevant call or enquiry from someone who wants your service — not a wrong number, a robocall or a sales pitch. We agree in writing on what counts before anything starts.
What happens if I stop paying?
The leads stop coming to you. The site and the phone number stay ours — that’s exactly what makes this pay-as-you-go instead of a big upfront build. No cancellation fee, no hard feelings.
Can I have this and a website?
Sure. Some businesses own a proper site and let me run a separate lead-gen site alongside it — they do different jobs. I’ll tell you honestly if you actually need both.
How soon do the calls start?
Ranking a brand-new site takes time — usually weeks to a few months depending on the trade and competition, and the starting condition of the site. I won’t pretend it’s instant, and you won’t pay for leads before there are any.
Where I do this.
I assess trades and markets nationwide. These Idaho pages give examples of the local markets close to home.
Based in eastern Idaho. Working with businesses nationwide by phone, text and email.
Tell me your trade and your town. I’ll tell you if it’s worth it.
I’ll look at the real search demand in your market and tell you honestly whether lead generation makes sense — what it’d take, roughly what it’d cost, and whether you’d be better off with a website instead. Before you pay for anything.